I have known Cream-O since high school which was more than 15 years ago! Way before Oreo became popular in the Philippines and dominated the local market in its category. My Dad would buy me Cream-O in a gift pack (its only available size or SKU then) of 10 individually-wrapped Cream-O-goodness.
(Credit goes to xiemaine of friendstertalk for this photo)
Cream-O is a chocolate-coated choco cream sandwich cookies. They are a treat for those with sweet-tooth like me and a very good (and cheap) alternative to imported chocolates or cream sandwiches out there. For a time, Cream-O only came in big packs (10 in a pack or was it 12?) and since I became more and more conscious of my sugar intake, I refused to buy them since having 10 pieces within easy reach can be really tempting.
Just this week, while I was shopping at Shopwise Alabang for biscuits and snacks for my 19-month-old toddler, I came across the smaller packs of Cream-O to my pleasant surprise (although I have no idea when it was introduced in the market, it was the first time I saw it in the supermarket)!
Each contains two pieces and retails for P7.25. I immediately compared the price of this 2-piece Cream-O to the bigger pack of 10 (or 12?) which retails for P54 and I could still save P10.50 or more by buying multiple packs of this 2-pc pack than the bigger one. Another advantage of the smaller pack is the fact that I can now have 'small treats' (I didn't buy them for my kiddo since it's too sweet for her) without the 10 piece choco cookie within easy reach! I ended up buying three small packs.
The reason for the bigger pack to cost more than the retail pack is obvious. With the nice packaging of the bigger pack, it can pass as a 'small gift' to a friend or to somebody you're courting (if you are a cash-strapped teenager!) and also because each choco cream sandwich cookie inside is individually foil-wrapped adding to the cost of production.
The product was also rebranded Cream-O Premium, the suffix 'Premium' aptly describes the positioning of this product over its sister product Cream-O choco cream sandwich which does not have the chocolate coating. This Cream-O (without 'Premium') was launched to directly compete with Nabisco's Oreo.
Overall, I still welcome this change from Cream-O. It is about time the manufacturer, Universal Robina Corporation makers of the mega brand Jack n' Jill line of products, introduce a smaller SKU of this well-loved product. Not only the product will have a wider market, it also is adding 'pogi' (good/handsome) points to its brand equity! More importantly, it is reaching out again to long-lost 'creamoholics' like me!
Product name: Cream-O Premium
Product Description: Chocolate-coated choco cream sandwich cookies
Size: 1.20 oz / 34 g per 2-piece pack
Price: P7.25 (at Shopwise Alabang)
Manufacturer: Universal Robina Corporation, Philippines
'The Regular Consumer' Rating: 4 out of 5 ticks (a personal favorite)
I LOVE CREAM-Os especially the premium one, last time I tried it was 10 years ago and can you believe I still remember the taste of it? that's how powerful Cream-o is lol
ReplyDeleteI had a box of that, almost 10 years ago! :( I cannot forget the moment I had my first one! LOOOOOL call it cheesy but it was magical! specially, back then I was a little kid. How I miss this! If only they have it in here in London! I will pay a disgusting amount of money to get some of that again! :))))
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